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Effective sales strategy

At Danapharm, we believe that effective drug sales are achieved not just by the total number of medical representatives operating in a certain area, but by the overall promotional plan. The key components of effective operations are research, close collaboration with physicians and pharmacists, and the ability to influence end-consumers.

Research

1
Research conducted before bringing a new product to market, analysis of the competitive environment and the product's advantages and drawbacks, and optimization of positioning strategy.
2
Sociological research, study of consumer preferences, creation of ideal product modeling.
3
Intermediary-level research (focusing on directors of medical and pharmaceutical establishments, pharmacists, physicians, etc.).
4
Market agent-level research, serving as the basis for the development of optimal distribution channels, discount and bonus mechanisms, and recommendations on ensuring efficient wholesale-retail distribution.
5
Research on developing promotional concepts geared towards specialists.
6
Research conducted before the efficient planning of advertising campaigns, evaluation of campaign efficacy.

Collaboration with physicians and pharmacists

1
Organizing pharmaceutical presentations at medical establishments.
2
Making personal visits.
3
Collaborating with «opinion-leaders».
4
Collaborating with «decision-makers».
5
Organizing round table forums, seminars, and conferences.
6
Developing, printing, distributing and/or placing advertising material for work with physicians and pharmacists /brochures, flyers, notepads, order forms, posters, advertising stands, light boxes, box layouts, etc./.
7
Creating and distributing promotional items and gifts for specialists /gowns, mugs, pens, watches etc./.
8
Ensuring retail stocking prior to the launch of new advertising campaigns.
9
Holding special marketing campaigns at drugstores and medical establishments.
10
Merchandising.

Influencing end-consumers

1
Mass-media advertising /TV advertising, radio advertising, print advertising/.
2
Outdoor advertising /billboard advertising, subway advertising, mass-transit advertising/.
3
Direct advertising and leafleting /"home" and "office" advertising/.
4
Special campaigns.
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Hot Line (090) 00 00 33
"DanaPharm" Pharmaceutical Company - Yerevan, Armenia
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