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Promotion of medicines

Our promotional team was formed in order to effectively promote the brand names we import to the Armenian market. The group is made up of employees with extensive backgrounds in partnering with the pharmaceutical industry since 2002. These field - experts include marketing specialists, pharmacists, physicians, sociologists, and psychologists.

 

The team’s inclusion of medical sales representatives (MSR) ensures that it is able to effectively translate promotional concepts into real sales.

 

High sales-targets are achieved quickly thanks to our core group of "actively-practicing" specialist-physicians who bring field-specific expertise, our regular contacts with "opinion-leaders," and our track-record of effective collaboration with the scientific community.

 

Ongoing analysis of market trends and the competitive environment for all of the brand names that we import to the Armenian market enables us to quickly adjust our promotional strategy and optimize our marketing activities

The team’s medical sales representatives (MSR) are actively-engaged in the following fields:

Ophthalmology
Gastroenterology
Urology
Gynecology
Oncology
Cardiology
Rheumatology

The promotional team’s work in numbers:

The territory covered by the team’s activities encompasses all Armenian cities with populations exceeding 50,000.
Makes over 70,000 physician visits every year.
Organizes 20-30 healthcare clinic presentations every month.
Organizes 5-10 special-focus conferences featuring "opinion-leaders" every year.
Publishes over 20 articles in Armenian scientific journals every year.
Develops over 100 new promotional items every year.
5+ Pharmacy
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Hot Line (090) 00 00 33
"DanaPharm" Pharmaceutical Company - Yerevan, Armenia
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